Online Reputation Management

Is your brand reflected negatively on search engines?

All it takes is for one or two disgruntled customers to post negative comments on popular forums, blogs or review sites and, if you are not careful, your brand will be reflected negatively and prominently on the on the major search engines.

The fact that 99% of your customers are extremely happy with your service doesn't make much of a difference when a keyword search for your company brings up a list of sites with negative commentary about you.

The Importance of Positive Search Engine Results

Recent research in consumer behaviour shows that 76% of consumers use search engines when making decisions about websites or stores they wish to purchase from. This means that consumers are actively using search engines to get feedback about companies from other customers, before making a buying decision. With this in mind, any negative search engine results will have a notable impact on your sales and revenue.

What Is Online Reputation Management?

Online reputation management is the process of maintaining and/or restoring your brand's positive reputation on the search engines by taking the time to populate the top search engine rankings with web pages that accurately reflect your brand.

How Does It Work?

Pugmarks uses an online reputation management service that is customised to your company's specific needs. The service is broken down into two parts:

Strategic Review

We conduct an initial review of the issues at hand and assess the difficulty in restoring your brand's reputation in the search engines. This review includes:

  • Initial assessment
  • Strategy development
  • Initial Ranking Report

Ongoing Management

When the strategic review is complete we will provide you with a series of strategies you can implement to improve your brand's online reputation in-house. These generally include:

  • Establishing new web properties
  • Establishing social media properties
  • Leveraging off positive websites
  • Implementing a link building strategy

Pugmarks can also implement these strategies on your company's behalf.